In 1904 John Lane, Pringle Walker and Alfred Rudkin founded the Canterbury Clothing Company in the New Zealand province of Canterbury, producing woolen garments. The company grew steadily, its robust clothing became the trademark of Canterbury of New Zealand, and so it did not take long before the legendary New Zealand Rugby team, the All Blacks, ordered the first Rugby tricot. The rest is history: for more than 85 years, Canterbury of New Zealand produced tricots for the All Blacks, and are today the world’s most important producers of Rugby clothing, the toughest team sport there is.

Exactly 100 years after the founding, the iconic New Zealand rugby brand started its own fashion collection in 2004. The Canterbury collection is largely influenced by New Zealand’s collegiate sporting heritage, with trend driven silhouettes and fabrics with iconic badges and vintage detailing.