Pioneers of American Outdoor Clothing

Born in Colorado in 1947 to supply technical garments to professional climbers and the Alpine Rescue Team, Holubar built a reputation over the years with the general public as one of the most important North-American clothing brands for all outdoor activities and every-day city use.

Holubar gained recognition thanks to a number of visionary technical and design innovations, inspiring many of the other important outdoor clothing brands in the United States, most notably through the use of extra light nylon with down filling in the early ‘50s or the adoption of 60/40 fabric, a blend of fine Egyptian cotton and nylon. The invention and evolution of the famous “Mountain parka”, one of the most popular garments ever in North America, has also to be ascribed to Holubar.