AMSTERDAMS BLAUW

Amsterdams Blauw® is the denim collection of Scotch & Soda. The name Amsterdams Blauw (or Amsterdam Blue) is the colour of paint that was used in the Golden Century between 1500-1750 to paint Dutch porcelain. The striking blue colour was obtained by mixing indigo from China and Japan with an oil-based paint. Nowadays, this colour is still widely visible in the streets of Amsterdam on house numbers and street signs.

Amsterdams Blauw® is an ambitious, young denim project that draws inspiration from American and Japanese denim aesthetics. We’re constantly inspired by our great city of Amsterdam, which allows us to be free in our approach to things. Amsterdams Blauw® wants to play the maverick card and be the new and fresh alternative for the denim establishment; we like to portray the collection as the challenger brand. From jeans to shirts, jackets and accessories, all Amsterdams Blauw® products are made with great care and an eye for detail. The jeans are so well constructed you could almost wear them inside out.

There is Amsterdams Blauw® denim to suit every individual with our men’s, women’s and children’s range of jeans, jackets, shirts, tops, dresses and accessories.

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