AQUASCUTUM LONDON

Founded in 1851 by tailor John Emary, Aquascutum’s heritage is rooted in the excellence of its outerwear and tailoring which to this day delivers stylish and luxurious elegance. The British weather is famed for its inclemency and unpredictability. Aquascutum invented the first waterproof cloth in 1853 and created the raincoat to protect the ladies and gentlemen of England from the elements and preserve their stylish appearance. This understated approach to solving a perennial fashion problem (how to look elegant in the hustle and bustle of city life) has continued for over 160 years.

Aquascutum gained great acclaim from the development of one of the most iconic garments ever created; the trench coat. Although it began as military uniform, the trench has become a cornerstone of the 21st century wardrobe, a chic yet classic envelope that perfectly balances form and function.

Aquascutum has played an intrinsic role in the history of the trench coat. Founder John Emary worked in collaboration with the British military to turn his patented waterproof fabric into a garment that offered functionality and protection for the soldiers of the First World War. To date this level of innovation has continued to imbed itself at the heart of the brand.

Aquascutum have been applauded for their fine craftsmanship, luxurious fabrics and attention to detail that has been applied to all matters sartorial. Ultimately Aquascutum is a company with a quintessentially British point of view for whom the pursuit of style is a way of life.

Aquascutum