On the lookout for a new innovative concept and inspired by his numerous trips abroad, Michaël Azoulay launched in 2005 a new T-shirt line with a sportswear edge. The cotton fabrics undergo special treatments : they are brushed, rolled, raw-cut, etc. to give them that loose edge typical of American Vintage.

The first basic items appeared on the scene in warm and bright colors but it is truly in 2006 that Michaël Azoulay gave the T a feminine touch by adding some European sensitivity to the American basic. The year 2006 laid the foundations of American Vintage: a silky hand, airy, soft, fluffy fabrics, refreshing tones and flattering feminine lines.

Then already known as the French specialist in color and his essentials considered as fashion must-haves, his concept evolved towards full outfits. Whether sophisticated, casual or original, each and every woman can travel as she wishes in American Vintage’s world.

Driven by his success in women’s wear, he launched his first men’s line in 2008: easy T-shirts for men seeking quality and simplicity. A color palette ranging from neutral to bright tones: a line of basic essentials for modern men!

The collection gradually expanded and welcomed more structured styles to make the line more fashionable but still accessible to all. The combinations are sophisticated and urban, but also rock, in other words, a dream versatile wardrobe!